As we embark upon Season 2016, the most ambitious season LoftOpera has ever seen, we want to let you in on why we do it.
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We didn’t get into this business for anything but the love of opera. We wanted to challenge the small company model and find a way to perform for our peers in a setting we were excited about.
The traditional opera model as it stands—and stagnates—has become increasingly unsustainable. The stratospheric pride and prejudice of the establishment has made many opera experiences prohibitively expensive and unenjoyable. We're changing all that by creating a new culture that is still true to the art form. LoftOpera removes barriers between the audience and the stage, and provides young artists with opportunities to perform lead roles in paid positions. We are making opera affordable, interesting, new. Our success so far is solid proof that opera is not just for the rich and the aging. Opera is for the young, the edgy, and the emerging creative class. |
With City Opera now just a memory, New York needs all the opera it can get. [At LoftOpera] Tickets are cheap, the singers are young, and the beer is from Brooklyn Brewery. |
LoftOpera offers a paradox: an embrace of highbrow establishment pomp as retold by riders of the G train, the one subway line untouched by Manhattan. |
When your only worry about an opera company is that it may become too mainstream, that suggests it’s important and valid. LoftOpera is more than that: it’s vital. |
